E-commerce is a very effective medium which has given a very supportive role in the growth of the Healthcare Industry. When we consider the kind of transformation which the Health care industry has witnessed in the recent past, one of the major implementation which the companies have adopted is the implementation of ecommerce method of the business modalities.
In a very decisive role, the health care Industry started relying more on ecommerce trends to promote the products and services which they are offering. Most of the organizations started having their communication with the customers thru online medium for their customer requirements, accepting online payments from the customers, at times delivery of information and service offerings thru online; there is plethora of activities which the companies are depending thru e-commerce.
The other important development is the kind of social media promotions which the companies are engaging. Earlier though the social media has started as a pastime and fun network, today it has become a crucial medium for the companies to stay in touch with their customers, keep enticing them with the offers, and assist them by providing requisite services.
Today, more number of customers also is also keen on depending upon the ecommerce medium; initially the customers are researching thru internet medium and work towards identifying which are the companies who can offer them a better service. The customer’s preferences are to extents who are also e-commerce friendly.
Say, when a diagnostic services center has the facility that they maintain all the patient records in a electronic manner, and start providing them the electronic access thru various modes like website access, thru mobile apps etc, is a preferred choice than a conventional model where the records are given only in a physical part.
There are many online medical consulting facilities which are coming up is also a development which are boom to the consumer segment. However ever when the entire pro’s are supportive to the growth of the organization. There are few concerns too which are to be addressed. When the companies are relying too much in to the ecommerce systems, at times the reliability factors also might become a concern for the customer. One of the reasons for this is that, still in few countries the customers’ expectations are to have a personal visit to the health care outlets or industries for purchasing the product or services.
It is very evidential that the e-commerce execution in to the health care business is a very positive outlook for the industry according to the emerging trends. However the challenge would be in understanding the conglomerate expectations of the customers and offering the services to them in a effective manner.